The Field Brewing Co. is a small brewery opening up in Westfield, In. The client was shopping between marketing firms in the Fishers/Indianapolis area and under short notice set up a meeting with Iconic Digital Agency. Trying to win the bid we decided we needed a sample design for the clients when they came in for the meeting. This is the Brand Identity that I came up with in under 24 hours.

I started by researching the location of Westfield, Indiana so I could tie in the local feel and aspects of the community. I read that Westfield has the most bridges in Indiana and that was a point that influenced the direction of the design. Westfield also has a wonderful old water town, and to me, there is nothing more nostalgic than the water tower that is close to your home. Using these items I started piecing the items together much like people piece together quilts. Using this linear style the design became a wonderful tapestry of what Westfield represents.