My favorite thing about visiting Chicago is going to Sushi Burrito. A small chain in Lincoln Park and just recently opened in Wicker Park. The restaurant is one of the most bizarre fusion restaurants I have ever been to. The giant sumo paintings on the walls were definitely the inspiration for this food truck and Identity design.

When starting this project I knew that I wanted to use warm colors in the branding. The colors representing what you would normally find throughout the food you order there. Posing the question “How do you roll?” was the best tagline for this overly quirky restaurant on wheels. This food truck definitely represented the whimsical feel of this restaurant.