Each year Restaurant Depot throws a company picnic and the day is generally filled with good food and great people. One problem that the marketing team has always had with events is the lack of employee engagement. This sparked the idea of creating this Snapchat filter that perfectly framed all the great memories of this event.

This Snapchat filter design uses a flat design style that helps encapsulate the Oktoberfest personality and fit the overall theme. The success of this design is attributed to the yellow gradient background that was carefully placed so users are pushed to use the same area of the screen and creating uniformity between the user-supplied content.