What is Conversion Rate Optimization (CRO) and what is its importance? CRO is finding the best marketing solution for a business within its vertical. This can happen with any form of advertising, marketing, sales, or really any business practice. CRO can be referred to as many different names, such as:

• marketing optimization
• website optimization
• landing page optimization (LPO)
• growth hacking,
• optimization and testing
• the customer experience (CX)
• usability (UX) 

…or maybe even marketing experimentation.  *eyeroll*  What we do know is that if you are not doing CRO in 2019 its time to jump aboard this practice in whatever form of abbreviation/terminology your heart desires.

But Why CRO?

Nothing in marketing is sure-fire, and from my experience, if you hit a marketing campaign right on the head in the first swing then you should also go buy a lottery ticket that night as well. CRO helps monitor and track campaign performance and how your campaigns can be improved so a business will not lose customers seeking out better usability leaving your business behind.

With utilizing Conversion Rate Optimization your business will be able to :

Improve Return on Investment (ROI)

Conversion rate optimization helps in ensuring that your business gets a larger percentage back on its marketing spend. Recall that you are paying for your website and if you are utilizing paid ads, web traffic. We know how frustrating it may be after paying for your dream website with a premium domain yet you do not get a call even after promoting. CRO will help you value the marketing investment.

Improves the Quality of Engagement And Turn Traffic to Engagement

There is no guarantee whether you will get 5,000 visitors to your website. Even if you get customers to your website the probability will likely be that they will not take any action. In fact, it is very possible that most of them will leave almost immediately after they arrive (depending on your industry) and the result of this is “no conversion”. CRO provides a means of encouraging visitors to take your desired action such as ordering goods, sign-ups and/or lead generation.

Establish A Baseline and Measure Success because There is always room for improvement

When optimizing you are continuously seeking out improvement and no matter how you think you might be doing; you could always do better. CRO will help identify and consistently find ways you can convert your leads into sales.

We recommend that instead of spending your hard-earned marketing budget on agencies that can’t convert your website visitor into customers. Hire an agency that works with CRO in mind. Schedule your FREE marketing consultation today!