Wishbone Gifts, Inc is a local novelty store located here in Muncie, Indiana. The store specializes in posters, crystals, candles, and other miscellaneous items. I met with the client and they wanted a more modern yet timeless identity that still carried the Wishbone brand.

The logo mark for this came after a few iterations of the wishbone drawing. I felt that breaking the wishbone outside the circle kept the eye from getting stuck in the bullet. I also chose a logo with a strong outline to help balance the small line work within the wishbone and still work in a logo under a quarter of an inch. The overall design became a modern cartoon feel that I believe was perfect for the wishbone brand.