Remember in school when you used to have to run around your neighborhood pestering your neighbors to buy chocolate bars, wrapping paper, or popcorn. I always would get my hopes up dreaming about winning the pocket motorcycle or go-kart. Needless to say, whenever the time rolled around for tallying up our total sales I never quite made that “top-tier level.”

I am sure you know of someone that still utilizes this same inefficient schoolyard sales strategy, knocking door-to-door or cold calling but in 2019 its so much easier converting your sales with integrated marketing.

Okay, But What is Integrated Marketing?

Integrated marketing is the holistic approach to your marketing communications. This unifying practice of housing all your marketing channels within one location allows for the agency to optimize campaigns boosting sales and profits. Not only does it increase your income it saves on your marketing dollars because all assets are in one location, making content production budget friendly and stress-free. No longer are the days of calling your SMM agency while juggling email campaigns with your ad agency.

This type of marketing strategy is not only the best option for the wallet. The strategy of unifying your message across all marketing channels helps businesses cut through the marketing ”noise” by serving your customer thought-out the stages of the buying process. This lead nurturing helps improve customer loyalty to the brand while simultaneously building brand credibility.

The Bottom Line is…

That if you are still using a freelancer to manage your email marketing, a couple of contract designers from a recruiter, and your third cousins twice removed named Dave that said he knows HTML because he used to edit his myspace templates. *DEEP BREATH* There is definitely a better option that will save you the time and headache while providing your company actionable data for your marketing endeavors.